PROJECT IV: HOLIDAY CAMPAIGN
Challenge: Support a highly promotional season with a core message that evokes brand distinction and emotional resonance.
Solution: With an invitation inspired by the infamous Ella Fitzgerald song Dream a Little Dream, the Boll & Branch Holiday 2023 campaign evoked core brand pillars with a sincere expression of comfort and care, both in the making of Boll & Branch products, and in the feeling they bring when used at home.
