PROJECT I: BRAND PARTNERSHIP
Boll & Branch X Prabal Gurung for the Met Gala
Challenge: Create a major brand awareness moment.
Solution: Enter the world of high fashion through the lens of renowned designer, Prabal Gurung, worn by tennis legend, Maria Sharapova. Creating an intersection of home, fashion and tennis, breaking us into a new tier. Drive awareness of Boll & Branch on the red carpet, reach net new audiences, and cement brand equity.
