EVERGREEN CAMPAIGN ‘26
Softness Beyond Your Wildest Dreams
Challenge: Boll & Branch products are not objects, they’re feeling. Bring the tactile experience of products to life for customers.
Opportunity: Create a brand awareness campaign that is equally aspirational and sensorial, maximizing the point of differentiation in style and experience.
Creative Solution: In our Spring Campaign, we used surrealism as a doorway into how Boll & Branch feels. Everything—from set to styling to cinematography—embodied comfort drawn from the very best of nature in its dreamiest form, an expression of the oversized feeling every product delivers. The campaign drove aspiration, increased brand awareness, and prompted entry to the brand.