PROJECT V

PROJECT V: BRAND AWARENESS

Samsung 837 | Redefining the Flagship

Challenge: How do you build credibility—and curiosity—for a technology playground unlike anything else in New York City?

Opportunity: Translate the physical experience of Samsung 837 into a digital-first narrative that showcases its cultural relevance, immersive capabilities, and strategic value for both consumers and brand partners.

Creative Solution: Developed a high-impact sizzle reel that brought Samsung 837’s purpose to life—capturing the spirit of the Meatpacking District while spotlighting the space’s tech-enabled storytelling, creative installations, and live-event versatility. The reel conveyed Samsung 837 not just as a flagship, but as a cultural hub where technology, creativity, and community converge.

By positioning the space as an engine for innovation and brand-building, the work helped unlock new partnership opportunities, inspired industry buzz, and made the experiential strategy legible, desirable, and unmistakably Samsung.