PROJECT IV

PROJECT IV: COLLECTION LAUNCH

The Summit Supima Collection | Product Elevation

Challenge: How do you introduce a new, ultra-premium fabrication in a way that not only articulates its craftsmanship but elevates the brand as a whole?

Opportunity: Leverage the launch of Summit Supima to establish a new standard in product storytelling—one that invites the customer into the luxury of materiality while distinguishing this collection within both the marketplace and our own assortment.

Creative Solution: Crafted a distinctive narrative and visual world around Summit Supima, positioning the fabric’s provenance, purity, and performance as sensorially compelling and emotionally resonant. From naming to campaign strategy, product positioning, and storytelling across channels, every touchpoint was designed to reflect elevated minimalism, refined ease, and timeless distinction.

This launch wasn’t just about a new product—it was about expanding the boundaries of what modern luxury looks and feels like at Boll & Branch. The work set a precedent for how we introduce innovation with exceptionalism and creative clarity.