PROJECT VI: HOLIDAY CAMPAIGN
Holiday 2023 TV Spot | Dream a Little Dream
Challenge: In a highly promotional season, how do you stand out without shouting—while still supporting performance goals?
Opportunity: Anchor our holiday messaging in emotional resonance and brand distinctiveness, offering Jen a moment of quiet magic in a crowded retail landscape.
Creative Solution: Drew inspiration from Ella Fitzgerald’s “Dream a Little Dream” to shape a campaign that celebrated the sincere comfort and care that defines Boll & Branch. The film served as both an invitation and a reminder: that luxury is not just in the product, but in how it makes you feel at home.
With timeless visuals, thoughtful pacing, and narrative restraint, the campaign wove together product, emotion, and brand pillars—positioning Boll & Branch as a warm and elevated presence during the most competitive season of the year. The spot extended across channels, reinforcing consistency while leaving room for wonder.
